WASHINGTON (August 1, 2014) — The Broadcasting Board of Governors today released “To Be Where the Audience Is,” a report that found shortwave radio to be essential to listeners in target countries, but of marginal impact in most markets. The report’s recommendations came after a comprehensive review, grounded in audience-based research, of the efficacy of shortwave as a distribution platform for U.S. international media.
Please note: The public comment period for the Special Committee on the Future of Shortwave Radio Broadcasting has closed. To those who submitted ideas and views: Thank you. Your input will better inform the Committee’s recommendations and could help shape its comprehensive report to the plenary Board.