BBG networks operate in a competitive, diverse, fragmented global media environment undergoing revolutionary change. There is more information, more channels of distribution and Limited Freedom of the Press.

6,233,903,487

people live in countries that have a press that is partly free or not free

6 out of 7 people

live in countries without a free press


They face more:

  • CENSORSHIP
  • PROPAGANDA
  • DISINFORMATION
  • THREATS TO JOURNALISTS
  • RESTRICTIVE LAWS

How do we measure impact?

We measure impact across networks, across media, in 61 languages and in more than 100 countries. Our shared mission provides the framework for a common standard to define and measure impact.

5 Networks.

1 Mission.

To inform, engage and connect people around the world in support of freedom and democracy.

IMPACT

The guiding principle we use to drive our strategy, implementation and review cycle.

IMPACT PILLARS + INDICATORS

Below are illustrative samples of core and optional indicators. The full impact model offers BBG networks 12 core and 28 optional indicators that they can use to fit with market conditions for each region. The indicators do not attempt to assess causality; they examine correlations.

INFORM

Reach Audiences

Weekly reach

Weekly digital visits

Weekly reach of target segment*

Provide Value

Provide exceptional or unique information

Audience finds information or service trustworthy / credible.

ENGAGE / CONNECT

Engage Audiences

Digital engagement

Shared something or talked with someone as a result of reporting*

Engage Media

Content co-creation with affiliates*

Content downloaded by affiliates*

Create Loyalty

Audience is likely to continue to use

Appointment listening or viewing*

BE INFLUENTIAL

in support of freedom and democracy

People

Increased audience understanding of current events

Media

Drive the news agenda/high profile news pickups*

Government

Attention from government officials*

* Optional indicator

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference, and impart information and ideas through any media regardless of frontiers.”

— The Universal Declaration of Human Rights