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USAGM networks operate in a competitive, diverse, fragmented global media environment undergoing revolutionary change. There is more information, more channels of distribution and limited freedom of the press.
6,233,903,487
people live in countries that have a press that is partly free or not free
6 out of 7 people
live in countries without a free press
They face more:
- CENSORSHIP
- PROPAGANDA
- DISINFORMATION
- THREATS TO JOURNALISTS
- RESTRICTIVE LAWS
How do we measure impact?
We measure impact across networks, across media, in 63 languages and in more than 100 countries countries. Our shared mission provides the framework for a common standard to define and measure impact.
5 Networks.
1 Mission.
To inform, engage and connect people around the world in support of freedom and democracy.
Impact
The guiding principle we use to drive our strategy, implementation and review cycle.
Impact Pillars + Indicators
Below are illustrative samples of core and optional indicators. The full impact model offers USAGM networks 12 core and 28 optional indicators that they can use to fit with market conditions for each region. The indicators do not attempt to assess causality; they examine correlations.
Inform
Reach Audiences
Weekly reach
Weekly digital visits
Weekly reach of target segment*
Provide Value
Provide exceptional or unique information
Audience finds information or service trustworthy / credible.
Engage/Connect
Engage Audiences
Digital engagement
Shared something or talked with someone as a result of reporting*
Engage Media
Content co-creation with affiliates*
Content downloaded by affiliates*
Create Loyalty
Audience is likely to continue to use
Appointment listening or viewing*
BE INFLUENTIAL
in support of freedom and democracy
People
Increased audience understanding of current events
Media
Drive the news agenda/high profile news pickups*
Government
Attention from government officials*
* Optional indicator
“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference, and impart information and ideas through any media regardless of frontiers.”
— The Universal Declaration of Human Rights