BBG Research Series: Strategies for reaching digital media users in MENA

Digital media have become key platforms in the Arab world both for news and peer to peer communications. According to BBG national surveys, virtually all adults in most  countries of the Persian Gulf are using the Internet, and specifically Facebook and YouTube, on a regular basis. In Egypt, Algeria, Iraq, and other countries, tens of millions use these tools every week. For the first time, the Internet is rivaling television as a favored media platform in Gulf countries.  In Kuwait, YouTube has become the most important source of news.