VOA Urdu launches new television show in Pakistan

View360, a daily news magazine show for Pakistan produced by Voice of America’s Urdu language service, debuts April 17, 2017.

The Urdu language program will provide its Pakistani audience objective and impartial news, as well as analysis on national and international events.

“This show will give Pakistanis a chance to hear directly from the policymakers of the United States and Pakistan,” said Akbar Ayazi, director of VOA’s South and Central Asia Division. “The show will create broader understanding and build bridges between these two nations,” remarked Ayazi.

VOA Director Amanda Bennett is optimistic that the show will forge better relations between ordinary people of both countries. “We want to touch the lives of ordinary Pakistanis so they can feel connected to the people living ‘off the highways’ of big American cities and realize that human values, aspirations, and problems are the same everywhere.”

View 360 will also feature personal stories of hopes, dreams, challenges and accomplishments of Pakistani-Americans, as well as segments on youth, women, education, health, entrepreneurship, scientific innovation, technology, and entertainment.

This 25-minute magazine show is offered as a five-day TV product on AAJ News in Pakistan at 7:30 p.m. local time. It will also be streamed on VOA Urdu’s website and social media platforms.

About VOA

Voice of America reaches a global weekly audience of more than 236.8 million people in 45 languages. VOA programs are delivered on satellite, cable, shortwave, FM, medium wave, streaming audio and video and more than 2,350 media outlets worldwide. It is funded by the U.S. Congress through the BBG.

In addition to TV, VOA Urdu broadcasts five hours of radio programming daily and has a dynamic website and social media presence which engages approximately 1.9 million visitors from Pakistan and around the world.

Find out more

Contact Bridget Serchak
Director of Public Relations, Office of Public Relations