man at podium
BBG CEO John Lansing closes the January 12 event at IREX by reiterating the importance of credibility in media

Measuring impact, establishing credibility in challenging media landscape

“The front door of impact is, in fact, credibility. You can’t impact beyond the ability to become credible with your audiences, and that’s why it’s one of our key measurements. Our work at the BBG will continue to invest in and make the top priority the ability to establish the credibility of our information in what is effectively an information war zone where fake news is the weapon of choice.”

Watch the panel discussion “Big Data and Media Development”