Sales and Marketing Training for East African Broadcasters

Sales and marketing staff from VOA affiliates in Kenya, South Sudan and Tanzania participated in a training in Nairobi. Participants included Royal Media Group, Pwani TV, Lake Victoria TV, Radio/TV Sayare, Kaya FM, Classic FM Juba, Maridi FM, Azam Media Group and Sahara Media Group.

Topics covered included:

  • Marketing and advertising
  • Mission statements
  • SWOT(Strength, Weakness, Opportunity and Threats) analysis
  • Market segmentation and opportunities
  • Market research and analysis
  • Programming and sponsorships
  • Benefits and selling points for TV and radio
  • Understanding the selling environment
  • Writing and presenting proposals
  • Setting and measuring sales targets and performance
  • Digital and social media as a sales tool