The BBG organized and funded a three day training master class titled, “Putting creativity with formats, story and audience impact at the heart of a broadcaster’s output”. Forty three senior broadcast professionals from National Television Ukraine (NTU) participated; Turan Ali, Director of RNTC, and Mary McEntegart, International Consultant, led the training. Director Generals Viktoriia Romanova and Daria Yurovska from NTU also participated in the training. The session emphasized creative play with formats, story theory and creative techniques and using this on NTU productions. Participants were also able to apply the theories and approaches learned to the design of future NTU flagship productions.