Select meetings of the Broadcasting Board of Governors feature a panel discussion hosted by BBG CEO John Lansing on topics and priorities important to U.S. international media. So far, the panels have focused on the formation of the International Media Coordination Committee (ICC) and how the networks are adopting John Lansing’s new five strategic priorities, the use of digital and social media in each network, and the development of the Impact Model with examples from each network on how they are impacting the lives of their audiences.
Representatives from each of the BBG networks gave examples of the specific ways they are achieving and measuring their impact with key overseas audiences.
Social media strategists from each of the five BBG networks to discuss the agency’s digital and social media distribution and shared information about what works, what does not.
Leaders of each of the five BBG networks, collectively known as the U.S. International Media Coordinating Council (ICC), presented key initiatives and collaborative activities aimed at maximizing their operations in today’s challenging media environment.