BBG Research Series: Media use in Vietnam

The BBG and Gallup hosted a research briefing on media use in Vietnam.

Vietnam’s government-run television network continues to dominate the country’s media landscape. However, young Vietnamese increasingly turning to online news sources over state TV. Most Vietnamese (58.2%) believe personal blogs are more believable than official news, pointing to an underlying distrust of state media, particularly among younger and better-educated adults who are most likely to use blogs and other online information sources.

The speakers drew on recent BBG data to assess the role of different media platforms in Vietnam as well as review attitudinal data from the Gallup World Poll.

About the BBG

The Broadcasting Board of Governors is an independent federal agency supervising all U.S. government-supported, civilian international media. Its mission is to inform, engage and connect people around the world in support of freedom and democracy. BBG networks include the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa), Radio Free Asia, and the Office of Cuba Broadcasting (Radio and TV Martí). BBG programming has a measured audience of 278 million in more than 100 countries and in 58 languages.