BBG Research Series: Media Use in Vietnam, December 11

[wptabs style=”wpui-light” mode=”horizontal”][wptabtitle] Information[/wptabtitle] [wptabcontent]On December 11, 2013, the Broadcasting Board of Governors (BBG) and Gallup held a research briefing on media use in Vietnam.

Findings from their study of media consumption habits reveal ubiquitous use of television, and mobile phone ownership by nearly nine in ten Vietnamese adults. Further, Internet use continues to grow with close to 20% reporting web access in the home. Survey findings reveal that Vietnam is a diverse and saturated media market, but one that remains tightly controlled by the Vietnamese government.

The event included a presentation of the key findings on media consumption habits, as well as a methodological overview and a review of historical media trends in Vietnam.

Speakers included:

  • Chris Stewart, Partner, Gallup
  • Bruce Sherman, Director, Office of Strategy and Development, BBG
  • Jinling Elliott, Digital Media Research Analyst, International Broadcasting Bureau
  • Betsy Henderson, Director of Research, Training and Evaluation, Radio Free Asia
  • Dawn Royal, Senior Methodologist, Gallup

Date: December 11, 2013

Time: 9:00 – 10:00 a.m.

Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.[/wptabcontent][wptabtitle]Briefing and Presentation[/wptabtitle] [wptabcontent]

Ninety-eight percent of Vietnamese households own a television, and nearly nine in 10 have a mobile phone in their household. These are among the findings issued by the Broadcasting Board of Governors (BBG) and Gallup from a nationally representative, face-to-face survey of Vietnamese adults about media use habits in their country.

See the presentation

Read the research brief[/wptabcontent][wptabtitle] Video[/wptabtitle] [wptabcontent] [/wptabcontent]

[wptabtitle] For more information[/wptabtitle] [wptabcontent]A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

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For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email