Board Forges Ahead With China Strategy, Adapted to Modern Media Environment and Audience Needs

Meehan, Liu, the Dalai Lama
The BBG's Michael Meehan and RFA's Libby Liu Meet with the Dalai Lama in April 2012

Miami — The Broadcasting Board of Governors (BBG) today announced a renewed strategy for broadcasting to China that will be reflected in the ongoing dialogue with Congress about the Agency’s proposed FY 2013 budget.

“China’s highly competitive media market and its government’s aggressive jamming of BBG content are long-standing challenges,” said BBG board member Michael Meehan. “Beijing blocks media of many kinds and aggressively stifles free expression, especially in regions where dissent continues to arise in the open, such as Tibet.  While the Board understands the reality of the current budget environment, it also perceives a pressing need for the news and information that we provide to be seen and heard across China and Tibet.”

In response to inquiries from Congress and other stake-holders, the Agency is developing alternatives that take into account the roles of Radio Free Asia (RFA) and Voice of America (VOA) Tibetan Radio, along with VOA Cantonese TV programming and VOA satellite TV capability in China.

At the April meeting of the BBG Strategy and Budget Committee, the Board asked that key senior staff form a working group to devise a holistic solution for reaching audiences throughout China, including Tibet.

The funding increase required in order to implement the board’s China distribution strategy totals approximately $3 million for FY 2013. The Board directed top agency management to identify various areas to offset the cost of the new strategy, including migrating satellite frequencies to the KU band and accelerating other transmission optimizations.

This was one of several key initiatives discussed today at the Board’s meeting, held this month in Miami at the Office of Cuba Broadcasting.

An account of those initiatives, as well as reports and other documents, will be posted on the Agency’s website, The Board’s April 2012 open meeting is available for on-demand viewing here.

Video Reports


Record of Decisions
Resolution Honoring Ambassador Kathleen Stephens
Minutes of the March 8, 2012, Meeting of the BBG
Changes to the BBG by-laws

April 20 Open Session On Demand Links:

Windows Media Broadband On Demand
Windows Media Dialup On Demand
Windows Media Audio On Demand
MP3 Audio On Demand

The Broadcasting Board of Governors is an independent federal agency, supervising all U.S. government-supported, civilian international broadcasting, whose mission is inform, engage, and connect people around the world in support of freedom and democracy. BBG broadcasts reach an audience of 187 million in 100 countries. BBG networks include the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa), Radio Free Asia, and the Office of Cuba Broadcasting (Radio and TV Marti).

For more information, please call the BBG’s Office of Public Affairs at 202-203-4400 or e-mail