Tag Archives: research

Internet Growth Exponential in Cambodia

Cambodians predominantly use a mobile device to access the Internet.

WASHINGTON — Cambodians are increasingly turning to the Internet for news and information, with 12% reporting weekly Internet use (up from 4.9% in 2012), according to new data issued today by the Broadcasting Board of Governors and Gallup. “Between 2012 and 2014 Internet use just Read more »

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Pakistan Remains TV Market, With Room for Growth for Mobile

Presenters discussing Pakistan media use. L-R: William Bell, Director of Audience Insights, International Broadcasting Bureau; Rajesh Srinivasan, Regional Research Director - Asia and Middle East, Gallup; Bruce Sherman, Director, Office of Strategy and Development, BBG; Chris Stewart, Partner, Gallup.

WASHINGTON — TV dominates the media market in Pakistan, with more than three-fourths of adults (76.2%) watching weekly, according to media research data released today by the Broadcasting Board of Governors. However, mobile phones are becoming more common, signaling a possible shift in the way Read more »

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Impact of Women’s Media Choices – BBG Research Findings on Seven African Countries

Women and Media in Africa-12

WASHINGTON — More than 75% of Zimbabwean women own a mobile phone, only 18% of women in Niger listen to the radio on a daily basis, and approximately half of women in Côte d’Ivoire watch TV daily. The Broadcasting Board of Governors, together with Gallup, Read more »

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BBG Audience Reach Doubles in Ukraine

(AP Photo/Darko Vojinovic)

WASHINGTON — The audience of U.S. international media (USIM) networks in Ukraine has doubled in the past year, according to newest polling data from a nation-wide survey conducted in April 2014. The findings show that each week, one in five adults (20.8%) in Ukraine (including Read more »

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Ukraine Political Attitudes Split, Crimeans Turning to Russian Sources For News

Bruce Sherman, Director, Office of Strategy and Development, BBG; Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup; Scott Michael, Research Analyst, International Broadcasting Bureau;Sarah Glacel, Senior Audience Research Specialist, Radio Free Europe/Radio Liberty

WASHINGTON – Ukrainians’ political attitudes diverge by region despite the majority of the country turning to only a handful of top TV outlets for news, according to new survey results released today by the Broadcasting Board of Governors. The research shows Crimea as having a very Read more »

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Nigeria: Mobile Rises Sharply While Radio Dominates for News

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WASHINGTON (May 15, 2014) — While a vast divide remains between “media rich” and “media poor” Nigerians, household mobile ownership has surpassed that of radio and TV in Nigeria, and the use of Internet is trending upward, according to new findings on Nigerian media consumption habits Read more »

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BBG, Gallup Issue Findings on Media Use in the Sahel

Bruce Sherman, Director, Office of Strategy and Development, BBG; William Bell, Research Director, International Broadcasting Bureau; Rajesh Srinivasan, Ph.D., Principal, Gallup; Magali Rheault, Regional Research Director – Francophone Africa, Gallup

Washington, D.C. — Media use in the Sahel region is flourishing, as the majority of adults in Somalia (65.6%) and in Bamako, Mali (78.4%) say that they access news at least once per day, according to new data issued today by the Broadcasting Board of Read more »

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