Channeling Iraq: Media Consumption Across the Country

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The Broadcasting Board of Governors (BBG) and Gallup held a research briefing on media use in Iraq. The use of non-traditional media such as the Internet and social media in the Arab world has generated significant attention in recent years due to their popularity among extremist groups such as ISIL.  Indeed, Internet use by Iraqis has reached 40% in 2014 and those in ISIL-controlled areas are more likely to “strongly trust” news from the Internet than Iraqis in other regions.

Despite this, television remains the most popular source of news in Iraq and is a true “mass media” in terms of universal accessibility and use by Iraqis, where 94.7% of population watches it weekly. However, traditional media and digital news consumption patterns differ, sometimes dramatically, by demographics as well as by region and battle lines.

The speakers drew on recent BBG data to assess the role of different media platforms in Iraq as well as review attitudinal data from the Gallup World Poll. Speakers included:

  • Chris Stewart, Partner, Gallup
  • Bruce Sherman, Director, Office of Strategy and Development, BBG
  • Diana Turecek, Director of Audience Research, MBN
  • Mohamed Younis, Senior Analyst and Senior Practice Consultant, Gallup

Date: March 19, 2015

Time: 9:00 – 10:00 a.m.

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A central part of the BBG’s mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker below to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email publicaffairs@bbg.gov.

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