As Egypt wrestles with a tense transitional period, attitudes towards politics and media are at an all-time low. Although 91% of the population agrees that objective and independent media are important for the country’s future, many have negative attitudes toward the media overall.
Television continues to be the most dominant and most trusted platform in Egypt, with 94% of Egyptians using it weekly for news. The use of the Internet for news has been gradually increasing and it is much higher among Egyptian youth than among the population overall. However, despite mainstream media allusions to the “Twitter revolution,” large segments of Egyptian society have never used the Internet.
The event included a presentation of the key findings from the recent media use study, a methodological overview and a review of attitudinal data from the Gallup World Poll.
- Chris Stewart, Partner, Gallup
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Mohamed Younis, Senior Analyst and Senior Practice Consultant, Gallup
- Diana Turecek, Director of Audience Research, MBN
Date: March 13, 2014
Time: 9:00 – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
Research and Presentation
Television Viewership Ubiquitous in Egypt
WASHINGTON (March 13, 2014) – Despite the political changes that have occurred in Egypt over the past several years, the media sources upon which people are relying for news and information have not changed significantly, according to media research data released today by the Broadcasting Board of Governors.
“Television is king in Egypt. It remains by far the most important source of news and information for Egyptians,” said Diana Turecek, director of audience research for the Middle East Broadcasting Networks (MBN).Read More
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