New findings about media consumption habits in Russia were presented, including data on the rapid growth of Internet use. The Internet is an increasingly dominant presence in the Russian media market as more than half the country now uses it weekly to get news. The briefing will explore how growth in Internet usage is changing news-gathering habits. Also, speakers explored how international broadcasters are working to adapt to an environment where consumers expect breaking, personalized news and information 24 hours a day, while the number of available sources is constantly growing.
The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Russia.
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup World Poll
- Paul Tibbitts, Director, Market Insight and Evaluation, Radio Free Europe/Radio Liberty
- Scott Michael, Research Analyst, International Broadcasting Bureau
Date: February 6, 2014
Time: 9:00 – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
Research & Presentation
Russians Turning to Internet for Unbiased News
Washington, DC — Although television remains the most prevalent medium in Russian households, Internet access is rising dramatically nationwide, according to media research data released today by the Broadcasting Board of Governors.
“On the eve of the Olympics, it is fitting that we can be here today to discuss this data and how we as broadcasters can effectively use taxpayer dollars to provide news and information that Russians just aren’t receiving from their local press,” said BBG Governor Michael Meehan. That data, he explained, informs the BBG on how best to reach Russian audiences. Read More
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