BBG Research Series: Contemporary Media Use in Russia

Information

GallupBBGlogo250 copyThe Broadcasting Board of Governors (BBG) and Gallup held a research briefing on media use in Russia on February 6, 2014.

New findings about media consumption habits in Russia were presented, including data on the rapid growth of Internet use. The Internet is an increasingly dominant presence in the Russian media market as more than half the country now uses it weekly to get news. The briefing will explore how growth in Internet usage is changing news-gathering habits. Also, speakers explored how international broadcasters are working to adapt to an environment where consumers expect breaking, personalized news and information 24 hours a day, while the number of available sources is constantly growing.

The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Russia.

Speakers included:

  • Bruce Sherman, Director, Office of Strategy and Development, BBG
  • Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup World Poll
  • Paul Tibbitts, Director, Market Insight and Evaluation, Radio Free Europe/Radio Liberty
  • Scott Michael, Research Analyst, International Broadcasting Bureau

Date: February 6, 2014

Time: 9:00 – 10:00 a.m.

Location:
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004

Research & Presentation

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Press Release

Russians Turning to Internet for Unbiased News

L-R: Bruce Sherman, Director, BBG Office of Strategy and Development; Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup; Scott Michael, Research Analyst, International Broadcasting Bureau; Michael Meehan, BBG Board Member.

L-R: Bruce Sherman, Director, BBG Office of Strategy and Development; Neli Esipova, Director of Research, Global Migration and Regional Director, Gallup; Scott Michael, Research Analyst, International Broadcasting Bureau; Michael Meehan, BBG Board Member.

Washington, DC — Although television remains the most prevalent medium in Russian households, Internet access is rising dramatically nationwide, according to media research data released today by the Broadcasting Board of Governors.

“On the eve of the Olympics, it is fitting that we can be here today to discuss this data and how we as broadcasters can effectively use taxpayer dollars to provide news and information that Russians just aren’t receiving from their local press,” said BBG Governor Michael Meehan. That data, he explained, informs the BBG on how best to reach Russian audiences. Read More

For more info

A central part of the BBG’s mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email pubaff@bbg.gov.

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