Findings from their study of media consumption habits reveal ubiquitous use of television, and mobile phone ownership by nearly nine in ten Vietnamese adults. Further, Internet use continues to grow with close to 20% reporting web access in the home. Survey findings reveal that Vietnam is a diverse and saturated media market, but one that remains tightly controlled by the Vietnamese government.
The event included a presentation of the key findings on media consumption habits, as well as a methodological overview and a review of historical media trends in Vietnam.
- Chris Stewart, Partner, Gallup
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Jinling Elliott, Digital Media Research Analyst, International Broadcasting Bureau
- Betsy Henderson, Director of Research, Training and Evaluation, Radio Free Asia
- Dawn Royal, Senior Methodologist, Gallup
Date: December 11, 2013
Time: 9:00 – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
Briefing and Presentation
Ninety-eight percent of Vietnamese households own a television, and nearly nine in 10 have a mobile phone in their household. These are among the findings issued by the Broadcasting Board of Governors (BBG) and Gallup from a nationally representative, face-to-face survey of Vietnamese adults about media use habits in their country.
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