Time: 9:30 A.M. – 12:00 P.M.
Location: Broadcasting Board of Governors headquarters, in Washington, D.C.
WASHINGTON – The Broadcasting Board of Governors hosted a panel of six award-winning media executives to discuss digital storytelling techniques as a means of engaging audiences in rapidly changing media environments.
As part of the Board’s October meeting, Emmy and Golden Globe Award-winning show creator Ben Silverman moderated a discussion on developing stories, creating engaging content and connecting with the audience. Journalist and producer Soledad O’Brien, documentary filmmaker Morgan Spurlock, marketing executive Frank Cooper III, and media executives Charlie Corwin and Howard Thomas Owens offered ideas and observations, and praised the staff of the BBG networks for their creativity, dedication and sacrifices to inform people around the world
Chairman Jeff Shell introduced the panel to a standing-room only crowd including hundreds of journalists from across the networks, saying, “We have a lot to learn from each other.”
Open Board meeting
Panel: What’s the Secret to Media Brand Loyalty? Storytelling in the Digital Age (more information on the bios of the moderator and panelists can be found here.)