Global Hotspots: Media Use in Mali and Somalia

Information

blue map of Farica with Mali and Somalia highlighted in red. Text of the event titleOn November 14, 2013, the Broadcasting Board of Governors (BBG) and Gallup held a research briefing on media use in Mali and Somalia. The BBG and Gallup discussed new findings about media consumption habits in these global hotspots. These findings revealed two nations with remarkably vibrant media environments and diverse media consumption practices.

The event included a presentation of the key findings from the studies on media consumption habits, as well as a methodological overview and a review of historical media trends in Mali and Somalia.

Speakers included:

  • Chris Stewart, Partner, Gallup
  • Bruce Sherman, Director, Office of Strategy and Development, BBG
  • Rajesh Srinivasan, Ph.D., Principal, Gallup
  • William Bell, Research Director, International Broadcasting Bureau
  • Magali Rheault, Regional Research Director – Francophone Africa, Gallup

Date: Thursday, November 14, 2013

Time: 9:00 a.m. – 10:30 a.m.

Location:
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004

Video

Research

The Trans-Sahel region and its direct neighbors have suffered years of food insecurity, political instabilities and media repression. A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Individuals in both Mali and Somalia are avid consumers of the news. The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. In Mali, adults in Bamako are frequent news users as well – 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week, and 78.4% report they receive news from any of these sources at least once a day.

News Release

BBG, Gallup Issue Findings on Media Use in the Sahel

Media use in the Sahel region is flourishing, as the majority of adults in Somalia (65.6%) and in Bamako, Mali (78.4%) say that they access news at least once per day, according to new data issued today by the Broadcasting Board of Governors (BBG) and Gallup. Read More.

For more information

A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email pubaff@bbg.gov.

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