On November 14, 2013, the Broadcasting Board of Governors (BBG) and Gallup held a research briefing on media use in Mali and Somalia. The BBG and Gallup discussed new findings about media consumption habits in these global hotspots. These findings revealed two nations with remarkably vibrant media environments and diverse media consumption practices.
The event included a presentation of the key findings from the studies on media consumption habits, as well as a methodological overview and a review of historical media trends in Mali and Somalia.
- Chris Stewart, Partner, Gallup
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Rajesh Srinivasan, Ph.D., Principal, Gallup
- William Bell, Research Director, International Broadcasting Bureau
- Magali Rheault, Regional Research Director β Francophone Africa, Gallup
Date: Thursday, November 14, 2013
Time: 9:00 a.m. – 10:30 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
Individuals in both Mali and Somalia are avid consumers of the news. The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. In Mali, adults in Bamako are frequent news users as well – 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week, and 78.4% report they receive news from any of these sources at least once a day.
Media use in the Sahel region is flourishing, as the majority of adults in Somalia (65.6%) and in Bamako, Mali (78.4%) say that they access news at least once per day, according to new data issued today by the Broadcasting Board of Governors (BBG) and Gallup. Read More.
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