For the past several years, Zimbabwe has been a leader in Sub-Saharan Africa for satellite dish ownership, and this trend has further intensified. One third of households have a satellite dish. TV has become a key means of reaching urban Zimbabweans; for example, at 8 p.m. close to half of urban Zimbabweans are watching television while just 7 percent listen to the radio.
The new media sector has also experienced strong growth in Zimbabwe. Past-week Internet use has more than doubled in the past year, standing now at 22 percent. Mobile phones are the most popular means to access the Internet, and 9 in 10 regular Internet users go online through a mobile phone. Twenty-one percent of all Zimbabwean adults aged 15+ have visited Facebook in the past week. Three quarters of regular Internet users name Facebook among their top three websites for news and information.
- Chris Stewart, Senior Managing Consultant, Gallup
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Sonja Gloeckle, Africa Research Analyst, International Broadcasting Bureau
- Jenna Levy, Consulting Specialist, Gallup
Date: Thursday, November 8, 2012
Time: 9:00 a.m. – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
Word of mouth and radio remain the primary sources of receiving news and information in Zimbabwe, but satellite ownership and the use of mobile devices to access the Internet are growing rapidly, according to new data issued by the Broadcasting Board of Governors (BBG) and Gallup.Read More