BBG Research Series: Media Use in Zimbabwe, November 8


Details

On November 8, 2012, the Broadcasting Board of Governors (BBG) and Gallup held a BBG Research Series briefing on media use in Zimbabwe discussing new findings about media consumption, including the tremendous growth of the digital sector alongside the enduring popularity of satellite TV.

Bruce Sherman, Director, Office of Strategy and Development, BBG

Bruce Sherman, Director, Office of Strategy and Development, BBG

For the past several years, Zimbabwe has been a leader in Sub-Saharan Africa for satellite dish ownership, and this trend has further intensified. One third of households have a satellite dish. TV has become a key means of reaching urban Zimbabweans; for example, at 8 p.m. close to half of urban Zimbabweans are watching television while just 7 percent listen to the radio.

The new media sector has also experienced strong growth in Zimbabwe. Past-week Internet use has more than doubled in the past year, standing now at 22 percent. Mobile phones are the most popular means to access the Internet, and 9 in 10 regular Internet users go online through a mobile phone. Twenty-one percent of all Zimbabwean adults aged 15+ have visited Facebook in the past week. Three quarters of regular Internet users name Facebook among their top three websites for news and information.

Speakers included:

  • Chris Stewart, Senior Managing Consultant, Gallup
  • Bruce Sherman, Director, Office of Strategy and Development, BBG
  • Sonja Gloeckle, Africa Research Analyst, International Broadcasting Bureau
  • Jenna Levy, Consulting Specialist, Gallup

Date: Thursday, November 8, 2012
Time: 9:00 a.m. – 10:00 a.m.
Location:

Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004

Research

Word of mouth and radio remain the primary sources of receiving news and information in Zimbabwe, but satellite ownership and the use of mobile devices to access the Internet are growing rapidly, according to new data issued by the Broadcasting Board of Governors (BBG) and Gallup.The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Zimbabwe.

Read the Research Brief

Read the Presentation

Video

News Release

In Zimbabwe, Satellite Dishes are Widespread and New Media are Growing Rapidly

Word of mouth and radio remain the primary sources of receiving news and information in Zimbabwe, but satellite ownership and the use of mobile devices to access the Internet are growing rapidly, according to new data issued by the Broadcasting Board of Governors (BBG) and Gallup.Read More

For more information

A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email pubaff@bbg.gov.

This entry was posted in Event and tagged , , , , . Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.