Mobile Usage Soars, but TV Still Dominates
On Tuesday, Oct. 16, the Broadcasting Board of Governors (BBG) and Gallup hosted the Research Series briefing on Indonesia Media Use.
The BBG and Gallup discuseds new findings about media consumption habits in Indonesia, including the increasing role of mobile phones, the embrace of new media among young people, the impact of Facebook, and the digital divide in Internet use.
The growth of mobile in Indonesia is impressive – 81% now say they have a mobile phone in their household, up from two-thirds (67%) in 2011. Mobile phones have also become essential sources of information access; 50% of Indonesians say they use SMS/text messages to get news at least weekly. Overall, 21% of Indonesians say they’ve gone online in the past week, and the young are leading the way in Internet use. However, a clear digital divide has emerged based on levels of education. Despite the upward trend in mobile and Internet use, television remains the dominant news source in Indonesia. The panel will explore these findings and other data from the new research from Indonesia.
- Chris Stewart, Senior Managing Consultant, Gallup
- Bruce Sherman, Director, Office of Strategy and Development, BBG
- Rajesh Srinivasan, Ph.D., Principal, Gallup
- William Bell, Research Director, International Broadcasting Bureau
Date: Tuesday, October 16, 2012
Time: 9:00 a.m. – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
The new data shows that use of mobile phones continues to rise, with more than eight in 10 Indonesians (81.0%) now saying they have a mobile phone in their household, up from two-thirds (67%) in 2011. Half of Indonesians (49.8%) now say they use SMS/text messages at least once a week to get news. Read More