New BBG/Gallup Research: Nigeria Media Use 2012, August 16


Details

On Thursday, August 16, the Broadcasting Board of Governors (BBG) and Gallup held a briefing on Nigeria Media Use 2012. The BBG and Gallup will unveil new findings about media consumption habits in Nigeria, including strong growth of digital media and the continued popularity of radio.

Speakers included:

  • Chris Stewart, Senior Managing Consultant, Gallup
  • Bruce Sherman, Director of Strategy and Development, BBG
  • Robert Tortora, Chief Methodologist and Regional Research Director for Africa, Gallup
  • William Bell, Research Director, International Broadcasting Bureau

The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Nigeria.

Date:  Thursday, August 16, 2012
Time:  9:00 a.m. – 10:00 a.m.
Location:
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.

Research


BBG Research Series: Nigeria Media Use 2012
Digital Media Gap Shrinking, Popularity of Radio Undiminished
Mobile phone use across Nigeria has increased dramatically, and the media gap between Hausa speakers and others has narrowed.
Read the Research Brief

The country’s longstanding digital media gap has largely disappeared as mobile phone use has exploded nationwide, and Nigerians in the northern regions are more likely than ever before to turn to TV (67%), the Internet (20%), and SMS messages (45%) for news and information. The new research also reveals that Nigerians remain avid radio listeners, with 88% listening to the radio for news and information weekly or more frequently. Additionally, a growing number of mobile phone users (39%) in the north have used phones to listen to radio in the last week. In terms of content, the vast majority (83%) of Nigerians indicate a strong interest in health and healthcare issues.
View the Presentation

Video

Press Release

Mobile phone use across Nigeria has increased dramatically, and the media gap between Hausa speakers and others has narrowed, according to new data issued by the Broadcasting Board of Governors (BBG) and Gallup.Read More

For more information

A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email pubaff@bbg.gov.

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