BBG Research Series: Nigeria Media Use 2012
Digital Media Gap Shrinking, Popularity of Radio Undiminished
On Thursday, August 16, the Broadcasting Board of Governors (BBG) and Gallup will host the next Research Series briefing on Nigeria Media Use 2012. The BBG and Gallup will unveil new findings about media consumption habits in Nigeria, including strong growth of digital media and the continued popularity of radio.
The country’s longstanding digital media gap has largely disappeared as mobile phone use has exploded nationwide, and Nigerians in the northern regions are more likely than ever before to turn to TV (67%), the Internet (20%), and SMS messages (45%) for news and information. The new research also reveals that Nigerians remain avid radio listeners, with 88% listening to the radio for news and information weekly or more frequently. Additionally, a growing number of mobile phone users (39%) in the north have used phones to listen to radio in the last week. In terms of content, the vast majority (83%) of Nigerians indicate a strong interest in health and healthcare issues.Speakers will include:
- Chris Stewart, Senior Managing Consultant, Gallup
- Bruce Sherman, Director of Strategy and Development, BBG
- Robert Tortora, Chief Methodologist and Regional Research Director for Africa, Gallup
- William Bell, Research Director, International Broadcasting Bureau
The event will include a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Nigeria.
Date: Thursday, August 16, 2012
Time: 9:00 a.m. – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
To attend the event register at http://bbggallupnigeriamedia.eventbrite.com/
The Broadcasting Board of Governors is an independent federal agency, supervising all U.S. government-supported, civilian international broadcasting, whose mission is to inform, engage and connect people around the world in support of freedom and democracy. BBG broadcasts reach an audience of 187 million in 100 countries. BBG broadcasting organizations include the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa), Radio Free Asia, and the Office of Cuba Broadcasting (Radio and TV Marti).