- Chris Stewart, Senior Managing Consultant, Gallup
- Bruce Sherman, Director of Strategy and Development, BBG
- Robert Tortora, Chief Methodologist and Regional Research Director for Africa, Gallup
- William Bell, Research Director, International Broadcasting Bureau
The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Nigeria.
Date: Thursday, August 16, 2012
Time: 9:00 a.m. – 10:00 a.m.
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
BBG Research Series: Nigeria Media Use 2012
Digital Media Gap Shrinking, Popularity of Radio Undiminished
Mobile phone use across Nigeria has increased dramatically, and the media gap between Hausa speakers and others has narrowed.
Read the Research Brief
The country’s longstanding digital media gap has largely disappeared as mobile phone use has exploded nationwide, and Nigerians in the northern regions are more likely than ever before to turn to TV (67%), the Internet (20%), and SMS messages (45%) for news and information. The new research also reveals that Nigerians remain avid radio listeners, with 88% listening to the radio for news and information weekly or more frequently. Additionally, a growing number of mobile phone users (39%) in the north have used phones to listen to radio in the last week. In terms of content, the vast majority (83%) of Nigerians indicate a strong interest in health and healthcare issues.
View the Presentation
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