New BBG/Gallup Research: Tibet Media Use 2012, July 26


On July 26, 2012, the Broadcasting Board of Governors (BBG) and Gallup held a  BBG Research Series briefing, Tibet Media Use 2012, unveiling findings on Tibetan sources of news and information from a survey of travelers reached during the Dalai Lama’s recent Kalachakra teachings in Bodhgaya, India, a unique gathering attended by thousands of Tibetans.  While 89% of Tibetan travelers surveyed had televisions in their homes, none considered any official media outlet their main reliable news source. Nearly three quarters (74%) say other people are their top source for reliable news. Asked to name up to three sources of news, 94% named word-of-mouth sources, while more respondents mentioned DVDs than official media.  Join us to hear speakers address the implications of this and other data.

Speakers included:

  • Bruce Sherman, Director of Strategy and Development, BBG
  • William Bell, Research Director, International Broadcasting Bureau
  • Rajesh Srinivasan, Ph.D., Principal, Gallup
  • Betsy Henderson, Director, Research, Training and Evaluation, Radio Free Asia

The event included a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Tibet.

Date:  Thursday, July 26, 2012

Time:  9:00 a.m. – 10:00 a.m.

Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004


Word-of-mouth networks are the most trusted sources of information in Tibet, and are key to extending the reach of Radio Free Asia and the Voice of America in the region.

View the Report


Press Release

In Tibet, Word-of-Mouth Extends BBG’s Reach

“Individuals who function as ‘information nodes’ spreading news and information throughout their communities are of critical importance to U.S. international broadcasting,” said Bruce Sherman, the Director of Strategy and Development for the BBG. Read More

For more information

A central part of the BBG’s statutory mandate is to support freedom and democracy in a rapidly changing international environment. The ability of the media to report freely and accurately is critical in world affairs. Additionally, it is important for leaders and policy makers to understand how different populations around the globe view the quality, honesty and accuracy of their media, as well as how free they perceive their media to be.

Please click on the country marker, or list below, to find reports, presentations and videos from other BBG Research Series events.

For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email

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