Role of Social Media in XXI Century Journalism

PowerPoint presentation at the journalist seminar on migration in Moscow, Russia, 11 April 2012, addresses social media trends, tools and networking communities in Russia and worldwide; social media general uses, definitions of facebooking, blogging and tweeting; rules for fair and balanced social media reporting, journalistic ethics in social networks, monitoring and user optimization tips.

Inna Dubinsky shows how VOA’s Russian Service catches up with the social media popularity in Russia to expand its audience. ‘Podelis,’ Voice of America’s cutting-edge TV-webcast to Russia, went live on satellite in mid-March 2012, bringing social media and direct audience participation to a new level.

In addition, the presentation gives the seminar participants an opportunity to analyze and compare use of social media tools by local media organizations in Russia and the United States, and discuss ways to increase social media presence of newspapers, radio and TV stations they work for.

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