Voice of America’s Somali Service, which has been providing extensive coverage of the devastating drought in Africa, is now being offered to mobile phone users throughout Great Britain. (See Mobile Media Toolkit’s review of VOA’s new service, our related release on mobile broadcasts to Liberia)
The new service is made possible by the partnership between VOA and AudioNow, a mobile distribution provider. The VOA Somali Service broadcasts are available on any phone, 24 hours a day, by dialing 020 3519 3010.
VOA Director David Ensor says the new “call to listen” service is another example of the way technology can be harnessed to reach people who need information the most. “This new mobile service gives the large Somali diaspora community in Great Britain, and others who are concerned about the drought that has killed thousands of people in Somalia and throughout the Horn of Africa, the ability to get up to date information quickly and easily,” Ensor says.
VOA has been providing comprehensive on-the-ground coverage of the unfolding humanitarian crisis in Africa through its vast network of reporters in the region. VOA programs are available on radio, television, the Internet, mobile (click here) and an array of social media sites.
AudioNow’s proprietary, patent-pending technology allows any fixed or mobile phone to access live audio programming across all mobile platforms. In the past months VOA and AudioNow have also inaugurated new “call to listen” service in Guinea, Liberia and Latin America.