Alhurra and Radio Sawa announced the launch of a new combined mobile site today. This mobile-friendly site improves Alhurra and Radio Sawa’s audience experience by displaying content in a way that is easy to read and navigate on mobile devices. It provides users with quick access to news and information when they’re on the go.
This co-branded Radio Sawa and Alhurra mobile site is a comprehensive, one-stop destination site for seekers of Arabic-language news and information. Users can access this site through http://m.alhurra-sawa.com. Additionally, they can enter www.alhurra.com or www.radiosawa.com and will automatically be redirected to the new mobile site which is optimized for all mobile devices and platforms. Its enhanced functionality allows users to stay informed of breaking news stories as they happen.
“As audiences in the Middle East are turning to mobile devices for news and information, we need to provide them with the convenience of this service,” said Brian Conniff, President of MBN. “It is extremely important to employ modern communication technologies and techniques to meet the needs of our audiences around the world. We created a site optimized for mobile devices and user-friendly.”
MBN mobile site users can now effortlessly navigate the top headlines across category-based news sections, including sports and magazine, making it easier to share content via Facebook, Twitter and e-mail.
Alhurra Television and Radio Sawa are operated by the non-profit corporation The Middle East Broadcasting Networks, Inc. (MBN). MBN is financed through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency funded by the U.S. Congress. The BBG oversees MBN and acts as a firewall to protect the professional independence and integrity of the broadcasters. Alhurra Television and Radio Sawa broadcast from studios in Springfield, Va. and bureaus throughout the Middle East. According to international research firms such as ACNielsen, Alhurra and Radio Sawa have an unduplicated weekly reach of 35 million people.
Middle East Broadcasting Networks, Inc.