The Broadcasting Board of Governors announces the addition of Robert Bole and Raina Kumra to serve as leaders of digital media efforts across U.S. international broadcasting. Effective June 27, Bole and Kumra will be co-directors of a new board-initiated innovation practice integrated into the existing Office of New Media.
“Rob and Raina will bring their incredible experience and talent in new media to innovate on all levels across international broadcasting. Their efforts will help bring great global journalism to new audiences by leveraging new technologies for content creation, distribution and access,” said BBG Governor Susan McCue.
The new leadership team will help advance the BBG’s mission to reach larger worldwide audiences where they are through innovation, enterprise journalism and audience engagement. Bole and Kumra will carry out the Board’s plan to streamline functions across international broadcasting, through collaboration between all BBG networks: the Voice of America, Radio Free Europe, Radio and TV Marti, Radio Free Asia, and the Middle East Broadcasting Networks. The new team will also focus on private-public partnerships, building on the BBG’s proven success in this area.
Robert Bole comes to the BBG from the Corporation for Public Broadcasting, where he was vice president of Digital Media Strategies. While there, he developed a unified digital distribution platform across television, radio and mobile content. He also created and executed strategy to improve public media’s use of social media as a means of engaging citizens in journalism, civic dialogue and education. Prior to that, Bole worked for the One Economy Corporation, a global non-profit organization that leverages the power of technology in underserved communities around the world.
Raina Kumra is a BBG contractor and most recently served as Senior New Media Advisor to the U.S. Department of State’s Office of eDiplomacy, where she focused on revising the use of technology and media in development and diplomacy. She brought unique private sector partnerships and strategic insight to initiatives focused on strengthening technology for civil society and open government. Kumra heads a strategic design firm focused on creating cross-platform cultural impact. She led the transformation of Wieden+Kennedy New York to a full-service interactive agency and has worked with clients such as Nike, Nokia, Levi’s, HP, Nestlé, Newsweek and several non-profit organizations.