New programming and social media initiatives at Radio and TV Martí are attracting widespread media attention for their innovative approaches to reaching audiences in Cuba.
NBC TV6 in Miami recently profiled El Revoltillo, the Martís’ new radio program designed to connect Cuban listeners to the island’s nascent online marketplace. Click here for the full story at NBC Miami, including video.
The Martís’ increased efforts to incorporate social media in their outreach to Cuban audiences has been profiled by the Associated Press and Fox News Latino. An AP report in April on the innovations ushered in by Carlos García-Pérez, the recently appointed director of Radio and TV Martí, was reprinted in dozens of news outlets nationwide.