As the Director of the Office of Cuba Broadcasting, Carlos García-Pérez is responsible for the strategic planning and direction of TV Martí, Radio Martí and Martinoticias.com, which are collectively known as the Martís.
Under the guidance of García-Pérez, the Martí’s have transformed into a one-of-a-kind multimedia operation that encompasses radio, television, Internet, mobile and social media. He has overseen the overhaul of the station’s programming and re-launch of the Martí website martinoticias.com. In just over a year, the number of daily visitors to martinoticias.com increased one-hundred fold, reaching record highs.
Cuba has one of the world’s most restrictive media environments; it habitually ranks in the bottom ten on the Freedom of the Press Index as one of the ten worst countries in the world for journalists and bloggers. García-Pérez has aggressively campaigned to establish a two-way channel of communication with the audience in Cuba, pioneering the use of Psiphon nodes which allow Internet users to surf without fear of government censors. He also spearheaded the launch of El Pitirre, a bi-weekly newsletter sent to over 75,000 email addresses in Cuba.
One of the most successful new strategies García-Pérez has implemented is the use of SMS text messaging to communicate directly with nearly a million Cubans. Cuban citizens can now contact the Martí newsroom directly to report government abuses, relate breaking news, or provide other valuable feedback.
Under García-Pérez’s direction, the Martí’s seek to become the most consistent, reliable and authoritative source on all matters related to Cuba. Coverage includes reporting on local Cuban events, human rights issues, and the dissident movement, as well as Cuba’s relations with the U.S. and other countries.
A 1988 graduate of the Hofstra University School of Law in Hempstead, New York, García-Pérez took the helm at the Office of Cuba Broadcasting in September 2010. Prior to that, he served as a litigator at Goldman, Antonetti & Cordova, one of the largest law firms in Puerto Rico. There he represented many clients in the U.S. as well as throughout Latin America. He has a B.S. degree in Economics and International Relations from Duquesne University in Pittsburgh, Pennsylvania. He and his family live in Miami, Florida.
The Office of Cuba Broadcasting, which is funded by the U.S. government through the presidentially-appointed Broadcasting Board of Governors, was established in 1990 to oversee the operations of Radio and TV Martí.